According to (Ehmke, 2008), competitive advantage normally is the reason why should the customer buy from this organization rather than others. Some of the business basically those in the markets where the products or services are not having a lot of differentiation. Effectively developing a business is regularly dependent upon a solid competitive edge that continuously builds a centre of loyal customers, which can be extended over time. Producers and providers recognizable with farming and ranching may know that effective wanders in the agribusiness industry have regularly worked in a commoditized, price-driven showcase, where all parties deliver basically the same item. The conditions conclude that the extreme “winners” are the most cost-efficient makers, meaning that rural makers have truly depended on procedures that centred on lower costs and higher volumes