In today’s market there are eight main databases being used, however I am only going to list the top three. Those being Oracle 12c with 1.3 miillion users, MySQL with 1.25 million users, and Microsoft SQL Server with 1.125 million users..Listed below are those databases along with their strengths and weaknesses.
Oracle 12c
You’ll find cutting edge innovations and features with their products since Oracle is the one that tends to set the standard for what other database management tools aim for.
Oracle database management tools are extremely powerful, making it possible to find one that is able to do almost anything you can possibly imagine.
The price of Oracle can be quite expensive, especially for smaller organizations.
The system can require a considerable amount of resources once installed, so hardware upgrades may be required to even get Oracle to run.

Ideal for: Large organizations that handle an excessive number of databases and require a wide range of features.

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It’s available for free which really helps smaller organizations.
It offers quite a lot of functionality even for being a free database engine.
There is a wide range of user interfaces that can be implemented.
It has the ability to work with other databases, including DB2 and Oracle.
You may need to spend a lot of time and effort just to get MySQL to do things that other systems are able to do on their own, like create incremental backups.
There is no built-in support for XML or OLAP.
There is support for the free version, however you will have to pay for it.

Ideal for: Organizations that need a powerful database tool while also being on a shoestring budget.

Microsoft SQL Server
It is very fast and reliable.
The engine offers the ability to adjust and track performance levels, which can reduce resource use.
You are able to access visualizations on mobile devices.
It works very well with other Microsoft products.
Enterprise pricing make it more expensive than what many organizations can afford.
Even with performance tuning, Microsoft SQL Server can devour resources.
Many individuals have issues using the SQL Server Integration Services to import files.

Ideal for: Larger organizations that also use a large number of Microsoft products.

If I had $25,000 to improve my business and had to pick a database tool to help do this, I would choose MySQL. My reasoning behind this is because it is a good, free system perfect for a small business. It has the tools I believe I would need to get the job done. I would however, pay for support just to make sure I have the extra help if need be. With this route it would also let me use the money on something to help me increase my business. So, instead of spending the $25,000 on a database tool I would either use it for an ad campaign or to increase my sales by opening a second shop. This way I can make the most return on my investment.