Introduction
History
Pj’s coffee was started by Phyllis Jordan in New Orleans. An underdog in the coffee industry. Pj’s coffee introduced better beans for coffee. Better techniques to make coffee. They also introduced trained baristas who had a passion for making great coffee. They became a community oriented coffee shop. They started to make people notice about their unhealthy lifestyles by bring nutritional information about the products they ordered. This lead to them becoming popular for people who aimed at healthier lifestyles. PJ’s Coffee is known to use only the top Arabica beans, which are bought by fourteen different origins coffees from Sumatra to Ethiopia. Pj’s coffee has a RoastMaster who is known for making all the different, original and tasty coffee blends. The Roast master is also responsible to prepare the beans that arrive to the farm to be served in the coffee shops. The Roast master Felton Jones has 22 years of experience with PJ’s Coffee.
https://www.pjscoffee.com/history/ Product
Pj’s coffee offer a vast range of hot, cooled and frozen coffee products. They have stated to use the best of Arabica beans as well as healthy organic tea and fresh breakfast products. Pj’s coffee has been known to make original coffee blended products. They made the award winning cold brew iced coffee. They also asked customers to come up with their own unique creative coffee blend. Which resulted in being the 2nd most selling Pj’s coffee product for five years in a row.

Fresh baked products are also available in Pj’s coffee almost anytime. They focus protecting sustainability. They try to keep their products environmental friendly and healthy for their customers. They ship in the Arabica beans to their farm. Where there RoastMaster perfects them for their products. They provide their coffee from their farm to directly to their coffee shops.
https://www.pjscoffee.com/menu/
Service
Pj’s coffee is known to give customers their best service in all the departments. From the moment a customer enters their coffee shop. Employees are trained to provide them with good service. Ensuring their satisfaction from the product to the surrounding atmosphere. Pj’s coffee tries to deliver their customers a friendly and peaceful place to enjoy their coffee. They have made events in which customers are asked to participate. Providing their customers fresh new products as well as events. Pj’s coffee is protective of natural environment. They aim to provide sustainable products to ensure they do not make a bad impact on the environment.
https://www.pjscoffee.com/all-locations/
Future Plans
Pj’s coffee that originated from New Orleans. Now they start to bring their product to the international market. They have started to expand their coffee making skills to the global market. They have made plans to bring one hundred franchise location in different parts of the world. Malaysia, Kuwait and Vietnam have plans to open pj’s coffee in the next five years. Pj’s coffee has made written agreements to bring more than twenty franchise location in Kuwait. They have agreed with Vietnam to bring fifty franchise location. They have also sent a letter to bring thirty more locations in Malaysia. More location to expand their franchise include Ho Chi Minh City in Vietnam, Kuala Lumpur, Petaling Gaya in Malaysia, Kuwait City and Al Jahara both in Kuwait. Pj’s coffee has been seen trying to make it’s mark in the global coffee industry by investing 100 billion dollar. Investing in almost one hundred international franchise locations in the next five years. The first location under their future plans will be led by Master Franchisee Rick Yvanovich in their newest Pj’s coffee shop opening in Vietnam in January 2018. They are excited to expand their franchise in the global market to bring their products to more people around the world while learning new cultures. PJ’s Coffee is expanding in the global market and looking passionate and motivated. Entrepreneurs are welcomed to join. They aim to provide amazing franchise opportunities to serve communities with premium and fresh products in a welcoming and comfortable atmosphere.

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https://www.pjsfranchise.com/blog/306-2/
https://www.pjsfranchise.com/blog/categories/coffee-industry-news-and-trends/

Tactics
Catering
Pj’s coffee offer a limited amount of catering products with in their catering menu tocustomer around their area. Theur catering services can be used by online applications, websites and their own franchise.
https://places.singleplatform.com/pjs-cafe–catering/menu
Promos
Pj’s coffee offer special limited time offers time to time on social media from time to time. These may include special customer voted flavors or their own original belend flavours made by the roast master themselves. These can be experimental products too. In order to see if they would work if made for real.

https://twitter.com/pjscoffee/status/900054989602562048
Coupons
Pj’s coffee offer special coupon on different coupons related sites. So they may offer it to customers in need or gift them on special offers. Different sites are permitted to hand out or sell pj’s special coupons ranging from 25% to 50% off on specific food products. As well as offer promotional coupons for new products.

http://www.prmdeal.com/coupons/shop.pjscoffee.com
Menu
Pj’s coffee specializes in pure Arabic coffee beans used in making their coffee. Their roast master is credited for their different and specialized coffee flavored beans. They provide tea and breakfast food products at their franchise too.

https://www.pjscoffee.com/menu/
Nutrition
Pj’s coffee take their nutrition levels very seriously. They are a healthy coffee shop which promotes healthy living and healthy products for everyday use. They provide nutrition lists about their products online and in their franchises.

https://www.pjscoffee.com/pdf/PJsNutritionalInfo.pdf
Location Finder
Pj’s coffee offer location finders on their websites in order to help customers find their nearest pj’s coffee shop for a healthy and nutritious meal and coffee. Location finders search and tell customers their nearest pj’s coffee franchises in their state and areas.

https://www.pjscoffee.com/find-a-location
Career
Pj’s coffee offer career paths in their own company. People who expect a good career in the food industry business are welcomed. They especially offer careers to people who have spent time in the military or their family of military personnel.

https://www.pjscoffee.com/careers/
Contact info
Pj’s coffee provide their contact info on allthier websites. For customers to share their thoughts and reviews about their establishment, products and services. Comments are valued in order to improve themselves.

https://www.pjscoffee.com/comments-and-feedback
Social media
Pj’s coffee is on different social media platforms. These include Facebook, Twitter, Instagram, Pinterest and Linkedin. Different social media platforms provide and attract different people. While Linkedin provides job opportunities for different job seeking employees.

https://twitter.com/pjscoffee
https://www.facebook.com/pjscoffee
https://www.instagram.com/pjscoffee/
https://www.pinterest.com/pjscoffee/
https://www.linkedin.com/company/pj’s-coffee-of-new-orleans/
Roles
Customer
Pj’s coffee value their customer a lot. They have organized many customer oriented food products and events in order to entertain and satisfy their customer. They started special customer created coffee blends. Many customers participated to create their own special and original blend of coffee. This caught the eyes of many customers with their unique offer. This led to a high boost in the popularity of different customer made beverages in different areas of the United States. Pj’s coffee care about their customer’s health. They aim to provide the finest and healthiest products. Coffee beans are imported directly for their origin locations. The Roast Master prepares the beans. Ensuring that the customers get the cleanest and best products.
https://www.pjscoffee.com/loyalty/
https://www.pjscoffee.com/nutrition/
https://www.pjsfranchise.com/blog/2018/april/cultivating-guest-loyalty-one-cup-at-a-time-at-p/
Supplier
Pj’s coffee aim to provide customers with the freshest and the finest of coffee beans from all around the world to satisfy their needs. They provide buy the top Arabica beans from fourteen different origin location in the Middle-East. Coffee beans are then sent the farm where the roast master makes them ready for use in coffee shops. Different products require different coffee beans. Such coffee beans only grow in specific areas of the world. Such as Arabic Coffee Beans are known to grow in the middle-east region. Pj’s coffee deal with the best coffee beans providers. They value the quality of their products. They expect nothing but the best to be served at their coffee shops. Being true to their mission. As well as ensuring the customers are provided what the pay for.

https://www.pjscoffee.com/direct-trade-coffee/
https://www.pjscoffee.com/coffee/
Media
Pj’s coffee is famous among in New Orleans with a fair amount of followers. Pj’s coffee have invested in a third-party company to help their social marketing increase in numbers. With the third party company handling the social media accounts of pj’s coffee. The overall social media followers has been increasing since five years. This has led the team to make more social media accounts for pj’s coffee. Starting with facebook they have now made twitter, Instagram and pintrisit accounts. The third part company also organized an original blend compitition. Which encouraged customers to make their up their own original flavor of coffee. This resulted in Southern Wedding Cake being the winner in 2010. Since then it has been the second high top selling coffee blend. PJ’s Coffee has 53. 2 thousand fans on Facebook and 5 thousand followers on Twitter. Pj’s coffee has seen to gain a boost in most social media after their change of logo and taking their marketing to social media platforms. They even provided their original website with a blog page to keep their customers updated through their own websites. Bringing all the latest news about their franchise. Marketing their new products. As well as delivering news about their upcoming products. Pj’s coffee provides their customers with nutrition list about all their products on media in order to help them with their goal of better health.

https://www.pjscoffee.com/nutrition/

PJ’s Coffee


Employees
Pj’s coffee value their employee satisfaction. They provide better training to their employees by profession to help them deal with customers with smile and excellent services. They motivate their employees letting them think for themselves and feel important in the work place. Pj’s coffee try different employee satisfaction tactics in order to make employees enjoy working in their establishment and being productive. Employees are provided with a friendly and family atmosphere to help them excel in their job while enjoying their time with them. The newly hires employees are provided time to help them get comfortable in the workplace. While helping them build up confidence and excellent skills to move forward in the hospitality field.

https://www.pjsfranchise.com/blog/get-your-employees-excited-about-your-coffee-brand/https://www.glassdoor.com/Reviews/PJ-s-Coffee-Reviews-E352603.htm
Competitors
Pj’s coffee is a raising brand of coffee and breakfast related products. They have been in a business for years but have just recently begun to climb the global market. With a change of environment there have come more business brands and competitors for them. Star Bucks, Second coffee, Fit Blendz, Brennanava Inc and The Red White ; Brew Inc are some of the competitors pj’s coffee have to face in local areas as well as global markets. Pj’s coffee has been known to make a market penetration due to their unique original blends. All the while helping customer live a healthy life. They have started to expand their franchise to other countries in the world all the while increasing their franchises in the original state from which they started. They have begun to pop up on almost every block of the states they are in America. This has led to more people attracted to Pj’s coffee due to them being close enough. This has led them into more competitions with the other coffee shops.
https://www.forbes.com/sites/adrianalopez/2013/10/21/how-regional-coffee-chains-are-competing-with-national-heavy-hitters-like-starbucks/#57f2f0475964
Community
Pj’s coffee has a history of being associated with community affairs and helping the community. Pj’s coffee takes their community’s health very seriously. Caring for the health of their customers and making their lives better by providing them with the healthiest ingredients and productions. American Heart Association American Cancer Society Team Gleason Mary Bird Perkins Cancer Center Habitat for Humanity. They try hard to keep their customers get the healthiest and the freshest of products. Pj’s coffee releases their nutrition list for all products in order to help their customers make better healthier choices while choosing something to drink or eat. Pj’s coffee has given their website a new page for donations requests. They try hard to help their community in any way possible. They have asked for people to submit them forms telling them about their community, how much help they need either through raising money or other ways.
The PJ’s Coffee is happy and motivated about helping the veteran community to give them something in return in any way it can. The company is an International Franchise Association VetFran member. They are offering qualified veterans a 20% discount on the initial franchise fee. So they can start their own business.

https://www.pjscoffee.com/community/
https://www.pjsfranchise.com/blog/pjs-coffee-franchisees-committed-to-community-health/
https://www.pjscoffee.com/donation-requests/
https://www.franchising.com/sponsored/pjs_coffee_welcomes_veteran_franchisees_with_discounts_and_annual_giveaway_.html
https://www.prnewswire.com/news-releases/pjs-coffee-awards-military-veteran-with-franchise-business-300659847.html
Franchise
Pj’s coffee offers franchise opportunities to those who want to join the family. Pj’s coffee want to open up franchises in non-traditional places. Aiming to provide their services to their customers wherever they go. Pj’s coffee offer their franchisee Passionate about the gourmet coffee industry and belief in the PJ’s Coffee brand Alignment with our core values Self-motivation to be successful Commitment to be actively involved in the business Understanding of “franchising” and ability to work within the framework of a proven system Recognition and acknowledgment of our desire to continue to grow strategically, both domestically and internationally. They provide on-site trained employees to help train the new employees. They share their marketing strategies, furniture and design of the franchise.

PJ’s Coffee was recently named to the LSU 100: Fastest Growing Tiger Businesses (LSU 100) by Louisiana State University and LSU Executive Education. LSU 100 identifies, recognizes and celebrates the 100 fastest growing Tiger-owned or Tiger-led businesses in the world. In addition to celebrating the success of the honorees, the LSU 100 provides a forum to pass lessons on to the next generation of LSU entrepreneurs. The LSU 100 was created to offer encouragement, education, networking and assistance to entrepreneurially-minded students, faculty, and businesses.

https://www.pjscoffee.com/all-locations/
https://www.pjsfranchise.com/candidates/
https://www.pjsfranchise.com/support/
https://www.pjsfranchise.com/growth/
https://www.pjscoffee.com/pjs-coffee-named-to-the-lsu-100-fastest-growing-tiger-businesses
Branding Strategies
Franchises
Every PJ’s Coffee franchisee takes a different journey to get to where they are. Our owners come from all kinds of backgrounds – from nursing to finance to restaurants. As PJ’s Coffee continues to grow nationally and internationally, we’re not looking for cookie-cutter franchisees. We don’t require a background in coffee, restaurants or business ownership. What we do look for is a spark, a passion for coffee and for people. The ideal PJ’s franchisee is someone who embodies our brand’s core values: Passion, hospitality and community. Our franchisees don’t look the same or think the same, but together, they build a brand that’s bringing the soul of coffee and the spirit of New Orleans to the world.

This year, the brand celebrates its 40th anniversary. It aims to ramp up franchise expansion with plans to develop beyond the southeastern United States. Following initial success with over 90 national and international locations, PJ’s Coffee is continuing momentum into the new-year with 20 new locations set to open by year-end. Following its wave of success in 2017, awarding 14 franchise agreements equating to 30 licenses, the brand has its eyes set on an even stronger franchise development growth year. The coffeehouse is seeking franchisees across the United States with a particular focus on Texas, Mississippi, Alabama, and Georgia, and internationally in France and Malaysia. This will build on its accomplishment of already awarding several national multi-unit agreements and master international agreements in Vietnam and Kuwait.

New Orleans-based PJ’s Coffee hosted its inaugural Veteran Franchise License Giveaway and chose Marine Corp Veteran Jeff Hateley as its winner and latest franchisee, according to a company press release.

https://www.pjsfranchise.com/growth/
https://www.pjscoffee.com/pjs-coffee-of-new-orleans-celebrates-40th-anniversary-grows-franchise-system-to-new-heights
https://www.pjsfranchise.com/testimonials/
https://www.pjscoffee.com/marine-corps-vet-becomes-pjs-coffee-franchisee
Community
There are 41 PJ’s Coffee locations in the New Orleans area. Our brand has become part of the city’s neighborhoods, and we want to take that dynamic with us as we expand into new places. PJ’s is known for its longtime regulars, and we encourage all franchisees to build these lasting relationships. Learn customers’ names, ask about their families, and go the extra mile when they’re having a rough day. Our focus on building community has turned our coffee shops into gathering places for neighborhoods in New Orleans and beyond. These relationship skills are important for interacting with customers, but also for interacting with company leadership and other franchisees. Partnering with a franchise brand is kind of like a marriage. Problems will inevitably arise – it’s how you communicate about these problems that counts.

PJ’s Coffee thinks highly of America’s military veterans who have sacrificed and served their country. The New Orleans-based coffeehouse brand, known for its better beans and superior roasting techniques, also recognizes that veterans possess a unique skill set, comprised of a determined and disciplined work ethic and a dedication to following a system, which makes them a perfect fit for the franchise business model.
New Orleans-based PJ’s Coffee hosted its inaugural Veteran Franchise License Giveaway and chose Marine Corp Veteran Jeff Hateley as its winner and latest franchisee, according to a company press release. The PJ’s Coffee brand is passionate about giving back to the veteran community in any way it can. The company is an International Franchise Association VetFran member, proudly offering qualified veterans a 20 percent discount on the initial franchise fee.

Coffee from El Terrerito Farm offers a bright, lightly fruity taste profiles with a very clean finish that doesn’t linger. Picked at ripeness and sun-dried on a cement platform, coffee cherries at El Terrerito Farm are the apexes of coffee quality.

We are committed to giving back to the people of Honduras through community initiatives and supporting local school programs. We’re proud to call El Terrerito part of our family and minimize our environmental footprint. Proceeds of every French Roast coffee purchase directly impact El Terrerito Farm in Honduras.

https://www.pjsfranchise.com/blog/pjs-coffee-keeps-business-green/
https://www.franchising.com/sponsored/pjs_coffee_welcomes_veteran_franchisees_with_discounts_and_annual_giveaway_.html
https://www.prnewswire.com/news-releases/pjs-coffee-awards-military-veteran-with-franchise-business-300659847.html
https://www.pjscoffee.com/donation-requests/
https://www.pjscoffee.com/farmtocup/
Brand Identity Prism
Physical appearance

Pj’s coffee have recently updated their logo after a long time. They have intended to make the logo a representation of their aims and views. The purple color in the logo represents the origin location New Orleans. The letter j is made in such way that it looks like a person tightly holding a mug in their arm. The represents their art ways of making coffee and hospitality.

https://www.fastcasual.com/news/pjs-coffee-updates-logo-decor/
Relationship
Pj”s coffee value their customer relationships dearly. They have been trying to satisfy their customer and take care of their health since the beginning of their business. They always welcome their customers to come again to their coffee shops. They have started to give loyalty rewards for customer who choose their coffee everyday by giving credits or stars upon their every purchase and reward them with a free beverage upon reaching a curtain limit.

https://www.pjscoffee.com/loyalty/
Personality
Pj’s coffee has shown to be a very health conscious business operating for making their customers have the healthies and the finest of the products to keep their lives healthy. They keep their customers entertained and in touch with events which involve their participation. They work hard in improving their products taste. Providing them with evolving flavors and product presentations.
https://www.qsrmagazine.com/news/pj-s-coffee-gears-international-expansionCulture
Pj’s coffee provides an atmosphere of healthy living and happiness. They put their customer’s health as their top priority. In order to raise awareness of better healthy lives and to provide their customers with proper information about how many nutrition and other materials they ingest.
https://www.pjscoffee.com/usa-weekly-interview-with-paul-ballard-principal-owner-at-ballard-brands-and-pjs-coffee-of-new-orleansSelf-Image
Pj’s coffee views themselves as a company that helps their community. They strive to make people’s lives healthier. They aim to provide better and healthier ingredients for their customers. They create their own coffee with the help of their Roast Master. They work hard to create original coffee usually involves making coffee beans with certain different flavors.
https://www.pjscoffee.com/usa-weekly-interview-with-paul-ballard-principal-owner-at-ballard-brands-and-pjs-coffee-of-new-orleansReflection
Pj’s customer mostly consider of people who are trying to take care of their health. They also are conscious about their nutrition intake. They are very concerned about their body intake of different ingredients and level of nutrition their body has to digest. A lot pf people enjoy the freshness of their products as well the friendly environment they have in their establishment. While some find the different types of event organized for the participation of their customers.
Impact of technology
Pj’s coffee is famous among in New Orleans with a fair amount of followers. Pj’s coffee have invested in a third-party company to help their social marketing increase in numbers. With the third party company handling the social media accounts of pj’s coffee. The overall social media followers has been increasing since five years. This has led the team to make more social media accounts for pj’s coffee. Starting with facebook they have now made twitter, Instagram and pintrisit accounts. The third part company also organized an orginal blend compition. Which encouraged customers to make their up their own original flavor of coffee. This resulted in Southern Wedding Cake being the winner in 2010. Since then it has been the second high top selling coffee blend. PJ’s Coffee has 53.2K fans on Facebook and 5.0K followers on Twitter.

Pj’s coffee has seen to gain a boost in most social media after their change of logo and taking their marketing to social media platforms. They even provided their original website with a blog page to keep their customers updated through their own websites. Bringing all the latest news about their franchise. Marketing their new products. As well as delivering news about their upcoming products. Pj’s coffee provides their customers with nutrition list about all their products on media in order to help them with their goal of better health.

People are shown the coffee farm where the beans are transported to after being shopped from their origin location. While also keeping them updated about all the happenings going inside of Pj’s coffee. In order to build up trust with the customers. PJ’s coffee beans are roasted in a small batch process which uses a fluid hot air roaster. This gives the RoastMaster no limits to base upon the individual qualities of the beans. In order to produce the most flavorful and freshest coffee possible. At PJ’s Coffee shop each small batch is its own custom unique roast. Not a part of continuous process and procedure that many roasters use. As the beans begin to pop. They double in size and adopt the majestic and rich brown coffee color.

https://www.pjscoffee.com/our-roastmaster/

El Terrerito Farm continues farm maintenance to ensure PJ's receives outstanding green bean during 2017-2018 harvest!…

Gepostet von PJ's Coffee am Mittwoch, 14. Juni 2017

Relationship Marketing
Led by Roastmaster Felton Jones, PJ’s Coffee works with partners from all parts of the world to identify and source the highest quality coffee. From farm to cup, you’ll taste the difference in every cup of PJ’s coffee.Felton Jones works directly with El Terrerito Farm owner, Al Lopez, to review coffee Arabica plants. Each coffee plant takes roughly 3 to 5 years to grow and produce coffee cherries. Once the cherries grow, they take an additional 9 months to ripen.

By adopting El Terrerito Farm in Honduras, PJ’s Coffee is committed to doing business in ways that are good for the planet and each other. Not only are we serving a great cup of Honduran coffee to customers, we’re developing programs to ensure the quality of life of Honduran farmers is improved. We’re proud to call El Terrerito part of our family.

Only a small percentage of the world’s coffee bean crop is deemed exceptional enough for use by PJ’s Coffee. And, only the perfectly ripened fruit of the Rubiaceae tree yield fully mature beans that are acceptable to be used in our coffees.

https://www.pjscoffee.com/farmtocup/
https://www.forbes.com/sites/adrianalopez/2013/10/21/how-regional-coffee-chains-are-competing-with-national-heavy-hitters-like-starbucks/#1e06f0a85964
https://www.pjsfranchise.com/blog/2018/january/perk-up-the-health-benefits-of-coffee/Marketing mix
Product
Products include hot and cold coffee beverages. Orignal blends of pj’s coffee contain special breeded coffee beans made readied at their farm with their unique tastes and smell. Healthier products are always in high demand due to the ever increasing health threats in the life. PJ’s serves a wide variety of hot, iced and frozen coffee beverages using only the top 1% of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s famous iced coffees are brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic – a process pioneered by our founder.

Bags of whole bean coffee and single serve cups of PJ’s Coffee are available for sale in-store and online. New to select grocery stores, PJ’s now offers 12-ounce ground coffee in multiple flavors.

https://www.pjscoffee.com/menu/
Promotion
Pj’s coffee has been promoted as a health conscious, community loving and customer oriented coffee shops. Whish has a goal to provide their customers with the healthiest and finest of their product to ensure better lives.

https://www.pjsfranchise.com/blog/2018/january/perk-up-the-health-benefits-of-coffee/Price
Pj’s coffee is offered at a price suitable for the hard work put by different people into making that special coffee for you.
https://www.glassdoor.com/Reviews/PJ-s-Coffee-Reviews-E352603.htmPlacement
Pj’s coffee has had a goal to open up at any uncommon place for a coffee shop to open. Trying their best to provide their customers coffee at every corner of the world. They have begun to open coffee shops from every corner to every mall. Keeping their original standards while adding a few tweaks of locations. PJ’s Coffee offers multiple operating models that are adaptable to any environment. Our three main operating models – Coffee Truck, Kiosk and Café – range from just a few hundred square feet up to a full service 1650sf café.

https://www.pjscoffee.com/all-locations/
Issues
Refusal to open
At a February Bay St. Louis City Council meeting, several residents voiced criticism about the project to council members, saying that it would be unfair to other local businesses to bring a “chain” coffee shop to Old Town; that a drive-thru would be a safety hazard; or that it would destroy Old Town’s character.

https://www.seacoastecho.com/news/mdah-asks-bay-to-issue-temporary-stop-work-order-on/article_31924714-1cd0-11e8-8027-c387bad9c3b6.html
Expensive
Pj’s coffee has been known to be expensive than other coffee shops. While some value quality and quantity over cost. Some of the customers have been very price conscious and don’t see the high prices of Pj’s product to be fair in price. This has led to a slight shortfall of price conscious customers for Pj’s coffee.

https://www.glassdoor.com/Reviews/PJ-s-Coffee-Reviews-E352603.htm
Safety hazards
Mostly visited coffee shops of PJ’s which are far from town, located on highways have an issue of poor service. Tables are not cleaned up and food quality is not up to standards. Employees lack the responsibility of keeping their workplace clean. All the while failing to ensure proper food health standards
https://www.tripadvisor.com/Restaurant_Review-g60864-d492443-Reviews-Pj_s_Coffee_Tea_Co-New_Orleans_Louisiana.html
Recommendation
Issues Identified
Pj’s coffee shop has been down voted to be opened because of the town’s long history of old buildings. While not having big chains operate in their town. They fear it might put the local business in a downfall.

The products have been said to be expensive from other coffee shops. This has led to some of the customers to visit pj’s less. Higher prices have tend to drive out customers who are price oriented customers.
Solution:
The town should allow a chain franchise to open in a location in their area. As it will open more opportunities for people to experience an international standard of products. This will also help them create a better healthy life opportunity for them.

Pj’s should try to make their products more approvable by all kinds of people. Dropping the quality shouldn’t be an option but changing the quantity of a product will be an easy first step. Lower prices are more likely to attract more customers.

Conclusion
Pj’s coffee has become a brand coffee company. Increasing their customer rates by applying new strategies for marketing and customer loyalty. They have made their name on the basis of unique taste and health orientated products. They provide their customers with the purest and finest of ingredients. They mainly ship Arabian beans straight from Sudia Arabia. They have a RoastMaster which deals with the coffee beans first hand. First blending them into a pure and likable flavor. Pj’s coffee has even made some original blends. Their employees are advised to learn new customer experiences and solve solutions by thinking creatively as they can. Pj’s coffee depends a lot upon their customer and community as they are stepping into the international market. They had to hire a third party marketing team to handle their social media platforms and invent new customer attracting strategies to gain more customer support and loyalty. Their best customer attraction strategy was to let customers create their original blend of coffee which led to a lot of creativity and enthusiasm being shown by their customers in the United States of America. Their customer original blend has become the 2nd most selling product for 5 years in a row. This has given them a big boost which they deserved. They have started to open franchises outside of America. Spreading in some parts of Middle-East and Asia. Pj’s coffee shows signs of a good global franchise worthy of competing with coffee shops such as star bucks, second cup and Gloria jeans.