Introduction to the case
The case is all about a story of an entrepreneur and her venture. For this project we choose UG Bazaar, an online store which helps to create an unlimited platform for all girls and women in Nepal where they can buy, share, express, or even sell anything they want. Since, one of our friend was working in UG bazaar it was easy to arrange meeting for our interview. We took interview on 13th November. The office of UG Bazaar is located in Baneshswor. We prepared questionnaire and interview her at her office. The interview was recorded for reference.
When Nikita Acharya (Founder) and Kiran Timsina( Co-founder) were in college they used to see lot of things on international shopping websites that they wanted to buy but unfortunately they could not buy it due to international credit card. Nikita say the clear gap in the market as she used to shop online through Amazon and Ebay. So she decided to start one with this friend Kiran who happened to be very enthusiast in the internet world and knew lot of things about the ecommerce sites. They started to target all the fashion houses in Nepal by creating a platform to showcase all their products and at the same time they also provided the customers to compare their products. They saw it globally they women spend more time in shopping then men. Women also have the tendency to spend more so they decided to focus on the products mostly related to women and named it as Urban Girl (UG) in December 2012. As the name itself shows “Urban Girl” their main vision is to create an ultimate platform for all girls and women in Nepal where they can buy, share, express, or even sell anything they want (https://www.ugbazaar.com/pages/about).
After six years of successful operation, Urban Girl today is one of the few success stories of Nepali e-commerce scene that supplies branded fashion wears, cosmetics, and accessories among other things. Recently, they have also ventured into bakery and confectionery with Urban Girl cakes.