It is often seen that companies while testing their product concept generally rely of focus groups. And that means relying on focus groups is often considered an expensive process as these focus groups actually cost a lot of money from the companies perspective as they end up paying quite a big amount of money to them. There is one more reason to why it is considered as an expensive process and that is many organisations ensure that their employees are working full time and long hours and generally spending a lot of time on the concept testing as the employees’ wages cost quite a lot to the company and keeping in mind companies end up paying them on penalty rates or at overtime rates