The most critical environmental force for Jamba juice would be competitive force as the growth of business is tremendously increasing all over the world and, the barriers are low enough for any new competitor from entering the juice bar market. In addition, Jamba juice is trying to compete against fast food chains by providing fresh and healthy breakfast hence, this will increase the level of competition of other fast food chains with Jamba juice. Jamba juice will have to influence new customers from fast food chains to have a chance of surviving in the market kkkkkkkkkkkkkk kk k kkk m