Zhang 1
Case Study: Roberto Pesi Restaurants Inc.

Cordelia Zhang
BOH4M
Ms.McEwen
9th November.2018
Zhang 2
1?Create an innovative mission statement for Roberto Pesi’s Restaurants Inc. Explain the statement.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

” We offer the soft and safe environment for our customers and staffs. What we ensure about is the quality of foods and the good service for guest so that they can have a pleasant time. We hope all the consumer and employees can find the belonging of home in our restaurant.”  This is the mission statement I create for Roberto Pesi’s Restaurants Inc.

The reason I create this statement is that from the case has said: ” treats them fairly and believes in a family atmosphere.” Roberto wanna his employees not only just work for the salary but also expect they can join into the harmony family. Furthermore, he also wants to build a safe place for children, so parents can ease worried about kids security by looking through the glasses, then they can better enjoy themselves. For all the restaurant, they should make sure foods are clean and staffs perform a satisfied performance. I think those are the main ideas for the corporation.

2. Describe the corporate culture at Roberto Pesi’s Restaurants Inc. What are the advantages and disadvantages of the culture?
The corporate culture of the Roberto Pesi’s Restaurants Inc is an open door with under family atmosphere. The manager provides a comfortable workplace and has a reward system, and it not hard for us to figure out that Rob’s treat way is friendly and fairly. For the culture, employees probably more willing to contribute their effort to the job because they are treated by the same level way or consider self as an important
Zhang 3
factor in the whole operation. Therefore, they may work hard and enthusiastic to get the reward. However, such a comfortable position may lead workers to share less responsibility because confused by the atmosphere between real family and “work family”, which means average performance efficiency and effectiveness may be low. The problems will cause big potential trouble in the future if the manager has not set up reasonable regulation which according to the situation.

Create a SWOT analysis of the company.

-638175312420Industry growth stably
Good services and comfortable environment
Increasing revenue
Located in populated area
Share staff
Hold regular meetings to solve problems
Industry growth stably
Good services and comfortable environment
Increasing revenue
Located in populated area
Share staff
Hold regular meetings to solve problems
3285490347980No advertisement to improve visibility
High turnover rate
All the restaurant in the one building
Limit fund support only from bank and family
No advertisement to improve visibility
High turnover rate
All the restaurant in the one building
Limit fund support only from bank and family

1440180210185
1657985180340Strengths Weaknesses
SWOT Analysis
Opportunities Threats
Strengths Weaknesses
SWOT Analysis
Opportunities Threats

140462042545Other foods competitor may influence the guest traffic
Increase burden for extra distribute wages of care taker
High turnover rate may lead staff shortage
Not all branches revenue are high
Other foods competitor may influence the guest traffic
Increase burden for extra distribute wages of care taker
High turnover rate may lead staff shortage
Not all branches revenue are high
-64262048895Continue open the new restaurants for kids
Try to add more new foods in the menu
Benefit for parents that has care taker to looking after kids
Continue open the new restaurants for kids
Try to add more new foods in the menu
Benefit for parents that has care taker to looking after kids

Zhang 4
Create a PEST analysis of the company.

-10350516510Political factors
Company payed tax according to government policy
Style of company is family atmosphere.

Political factors
Company payed tax according to government policy
Style of company is family atmosphere.

31591256985Economic factors
High turnover rate
Middle moderate for gross domestic product
Company is no globalization and continue develop on the mainland
Economic factors
High turnover rate
Middle moderate for gross domestic product
Company is no globalization and continue develop on the mainland
15906751082675PEST Analysis
PEST Analysis

-121920184785Social-cultural factors
Provide properly foods, services and environment
Follow customers needs to make corresponding plan
Social-cultural factors
Provide properly foods, services and environment
Follow customers needs to make corresponding plan
3162935160020Technological factors
Set up WiFi for customer
Probably can change the menu to electronic type
Buy TV in the center of the restaurant for entertain guests
Technological factors
Set up WiFi for customer
Probably can change the menu to electronic type
Buy TV in the center of the restaurant for entertain guests

Analyze Roberto’s on the River and In a Hurry according to the BCG Matrix.

The Roberto’s on the River can be considered as cash cows. From Exhibit 1, the
Roberto’s on the River obviously successful at the start which occupies the highest revenue about $3150 among the four types of restaurants, but the business display low constant growth from 2010 to 2013. The business produced the largest profits in every year and it still has future potential development in the market. Cash flow can be the reverse to support Pesi’s expansion.

According to BCG Matrix, In a Hurry played the role of Dogs. It demonstrates the lowest income and less potential for future improvements.

Using Porter’s Competitive Model, analyze the restaurant industry in the K-W area
Competitive Rivalry
Zhang 5
Roberto faces stressful competition from similar industry business. His restaurant may be influenced by other local restaurants especially who in the same area as well. Other local restaurants may draw consumers away. McDonald?Starbucks and so on also can be the competitor to the company.

Threat of Substitution
It similar with the above answer that the local surrounding restaurants will be the substitution. If other restaurants do something better than Roberto’s, guests will be attracted by certain conditions. The company may use the strategy that other hard to imitate so that can decrease the threat of substitution.

Bargaining Power of Suppliers
Roberto has to deal with suppliers about the prices of materials that he needs. He should balance both of the inputs cost and outputs profit. If there have lots of suppliers, the prices will go down because the buyer’s power will have power to select resources.

Bargaining Power of Customers
When there are many restaurants here, the customer can choose the one who has nice price and not bad catering. It will cause guest dispersal to everywhere. Competitor have to fix their price for cater consumer’s trends.

Threat of New Entry
To open a new restaurant is difficult at the beginning, new entrants need to has strong fund to support them and to build a good reputation. Also, they have no loyal
Zhang 6
customer, so it is not friendly for those new company to enter to market.

What is Roberto Pesi Restaurant Inc.’s grand strategy? Be specific.

In the future of few years Roberto’s restaurant will be expanding their business. With enough reputation and money, Roberto tends to develop his business to global, no longer only just in local place. It is the long-term plan to be globalization. To compare with other business, Roberto’s firm is low-risk from his previous good progress.

Based on all of the above analysis, provide seven pieces of advice for Rob. Include your opinion on the new expansion.

Try to spend more time with your family
Do not put all the restaurant in one building, try to be globalized in future with open chain store
Before confirm to expansion, you should clearly understand present financial statements and the force of competitive in market to make sure that is good for you to expand.

Keep carry out your ethics to build good reputation.

Observe your competitors and trends of consumer to make current plan.

Spend money on advertisement
Hire more long-term staffs, cut down university students
Work Cited
Jermain Linton “Roberto Pesi Restaurants Inc. (Case Study)” Prezi.Inc 13 Mar. 2016. 9 Nov.2018
https://prezi.com/fnxsjeqruynf/roberto-pesi-restaurants-inc-case-study/